PRIVACY POLICY – BONNELL BIKE
Bonnell Bike (“we,” “us,” “our”) operates the website bonnellbike.com (the “Site”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our Site or purchasing from us, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect information that you provide directly to us and information automatically collected when you use our Site.
A. Information You Provide Directly
When you create an account, place an order, contact customer support, or subscribe to our newsletter, we may collect:
Contact Information: Name, email address, phone number, billing and shipping address.
Order Information: Products purchased, order value, payment method, and transaction history.
Account Credentials: Username and password (stored securely).
Communications: Any messages, reviews, or feedback you send to us.
B. Information Collected Automatically
When you visit our Site, we may automatically collect:
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent, and clickstream data.
Cookies & Similar Technologies: See Section 6 below.
C. Information from Third Parties
We may receive information about you from:
Payment Processors: Confirmation of payment status (we do not receive full card numbers).
Shipping Carriers: Delivery confirmation and tracking updates.
Analytics Providers: Aggregated demographic and behavioral data.
2. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis (where applicable) |
|---|---|
| To process and fulfill your orders, including shipping, customs, and delivery | Performance of a contract |
| To communicate with you about your order status, shipping updates, and customer service | Performance of a contract; Legitimate interests |
| To send marketing emails, newsletters, and promotions (you can opt out anytime) | Consent; Legitimate interests |
| To improve our Site, products, and customer experience | Legitimate interests |
| To prevent fraud, detect security incidents, and protect against malicious activity | Legal obligation; Legitimate interests |
| To comply with legal obligations (e.g., tax, accounting, export controls) | Legal obligation |
| To personalize your shopping experience and show relevant ads | Consent; Legitimate interests |
3. How We Share Your Information
We do not sell your personal information. We share it only with trusted third parties who help us operate our business:
Shipping & Logistics Partners: To deliver your order (e.g., FedEx, DHL, UPS, freight forwarders).
Payment Processors: To process transactions (e.g., Shopify Payments, PayPal, Stripe). They receive only the information necessary to complete the payment.
IT & Cloud Service Providers: For website hosting, email delivery, data storage, and analytics (e.g., Shopify, Google Analytics).
Marketing & Advertising Partners: To show you relevant ads and measure campaign performance (only if you have consented to marketing cookies).
Legal Authorities: If required by law, subpoena, or to protect our rights and safety.
International Transfers: Because we operate warehouses in the USA, Canada, China, and Europe, your information may be transferred to and processed in countries other than your own. We take appropriate safeguards (such as Standard Contractual Clauses) to ensure your data is protected when transferred internationally.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
Order Records: Typically 7 years for tax and accounting purposes.
Marketing Data: Until you unsubscribe or withdraw consent.
Account Information: Until you delete your account or request deletion.
5. Your Privacy Rights
Depending on your location, you may have the following rights:
| Right | Description |
|---|---|
| Access | Request a copy of the personal data we hold about you. |
| Rectification | Correct inaccurate or incomplete data. |
| Erasure (“Right to be Forgotten”) | Request deletion of your data, subject to legal retention requirements. |
| Restriction | Limit how we process your data. |
| Data Portability | Receive your data in a machine-readable format. |
| Objection | Object to processing based on legitimate interests. |
| Withdraw Consent | Withdraw consent for marketing or non-essential cookies at any time. |
For EU/EEA Residents (GDPR): You have the above rights under the General Data Protection Regulation. To exercise them, contact support@bonnellbike.com. You also have the right to lodge a complaint with your local supervisory authority.
For California Residents (CCPA/CPRA): You have the right to know what personal information we collect, to request deletion, and to opt-out of the “sale” or “sharing” of personal information (we do not sell personal information, but we may share limited data for advertising). To exercise these rights, email support@bonnellbike.com with subject “CCPA Request.”
For Canada (PIPEDA): You have the right to access and correct your personal information. Contact us as above.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze traffic, and serve targeted ads.
Types of Cookies We Use:
Strictly Necessary: Required for the website to function (e.g., shopping cart, login).
Performance & Analytics: Help us understand how visitors use the Site (e.g., Google Analytics).
Functional: Remember your preferences and settings.
Advertising & Targeting: Show you relevant ads on other sites (e.g., Facebook Pixel, Google Ads).
Managing Cookies:
You can control cookies through your browser settings. You can also adjust your cookie preferences via our cookie banner on first visit. Disabling certain cookies may affect site functionality.
Do Not Track (DNT): Some browsers send a “Do Not Track” signal. Our Site does not respond to DNT signals at this time, but you can opt-out of targeted advertising through the Network Advertising Initiative or Digital Advertising Alliance.
7. Security of Your Information
We implement appropriate technical and organizational measures to protect your personal information, including:
Encryption: SSL/TLS encryption for data in transit; encryption at rest for sensitive data.
Access Controls: Restricted access to personal data on a need-to-know basis.
Regular Security Reviews: Monitoring for vulnerabilities and attacks.
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
9. Third-Party Links
Our Site may contain links to third-party websites (e.g., manufacturer pages, social media). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with a revised “Last Updated” date. We may also email you if the changes are significant. Continued use of the Site after changes constitutes acceptance.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer:
Email: support@bonnellbike.com
Subject Line: Privacy Policy Inquiry
Mailing Address:
Bonnell Bike
[Insert Physical Address, e.g., 1234 Warehouse Way, City, State, ZIP]
We will respond to all legitimate requests within 30 days.
This policy is provided for informational purposes and does not constitute legal advice. You should consult with a qualified attorney to ensure compliance with all applicable laws.